There are numerous ways to get people’s attention using Flash. You can wow people with incredible motion graphics and animations, you can create a highly addictive game, you can use video or music or a combination of both to drive home a message, or you can use code to make the impossible possible.
But more often than not, it’s the simple yet clever concepts that are most memorable. For being creative is often more than just having the fastest or loudest or biggest promo. It’s the simplicity and subtle details within interactions and experiences that make us smile and enjoy visual media the most. Here are some very simple yet engaging examples of Flash banner advert concepts that have been short-listed for the 2009 Webby Awards.
Where traditional banner ads keep within the realms of the box, the examples below not only think outside the box, but dare to step beyond the box.
Let’s Change Insurance - Aviva Banners by TAXI Canada Inc
Nationwide Insurance - “Flip” by TM Advertising
Volkswagen Innovations by ACHTUNG!
Zippo - Name in Flame by Brunner by Brunner
Coffee Cup by Marketel
Collapse Banner by Crispin Porter + Bogusky
IBM - “IDEA” by Ogilvy New York



FlashDen - Tips & Tricks - Thinking Outside the Box











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